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UMG Nashville is the country music arm of Univeral Music Group. The country & western sector is one of the largest grossing sectors in the USA.



We were asked to create a new label site to showcase it’s enviable roster of both the biggest artists in country music and also the brand that UMG represents of Capitol, EMI, MCA & Mercury.

In what was a large scale design & build project we focussed on creating a platform that allowed ease of search and fluid presentation of rich content.

We wanted the site to feel like a progressive take on the music and it’s foundations and we set about creating a smart new site that allowed this huge roster of talent to shine.

Vapour smashed it from start to finish - awesome from top to toe and super happy with what we've achieved together

Tony Groticelli
Universal Music Group Nashville

Interested in working with us? We’d love to hear from you. Scroll down to get in touch.



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