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The Viking is Simon Rimmer’s pub on the Wirral.

Telling the story

Beautiful pub – tick, celebrity chef – tick, cracking menu & food – tick, a brand that needed some TLC and a story that needed telling visually – tick.

We were asked to refine an already strong concept visually and add a new aspect and language to The Viking to let people further under the skin of this wonderful country pub.

Taking inspiration from scandi style and simplicity we set about creating a stripped back and friendly new visual language that focussed on all things Viking whilst allowing the warmth and welcome the pub is known for to emanate through

We’ve brought a highly ownable and fluid mid layer to the Viking’s brand language that allows the quality of the offering to be communicated across all it’s deliverables.

The face matches the body now

“Absolutely love what you guys have done for the place – we’ve got a face that matches our body now:)”

Simon Rimmer




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