Contemporary creative British print
The brand needed to be all about the craft and the heritage teamed with the process and the people behind the product. We set about creating a mark and style that felt industrially sculpted but with a softer more current edge. We shot all photography and also produced an insight video to the whole letterpress process to show what goes into the Cotton products.
The product really is out of this world and the time and human effort that goes into ensuring this level of output is an impressive thing to see in comparison to so much automation in this field nowadays – we knew this needed to be the crux of the brand’s sell and appeal.